After designing completely different campaigns in previous years, Imagine was completely rebranded in 2016. The core of the identity is a custom designed typeface in stencil and 'normal' weight and the concept of suggesting space in composition, typography and animation.
It's very easy for all employees to add movies and news to the website. The timetable is even generated based on the info.
The website was developed with the best usability for host and visitor in mind. The main goal was to provide a rich festival guide and selling tickets while being easily accessible on all devices.
he whole campaign was based around the typeface to make everybody aware of the new identity . Clean, bold and powerful.